Though for most the number 6 might feel devilish, at 1.5 million pounds or 10 million Qatari riyals, the number 666-6666 has now become the world's most expensive phone number bought in an auction conducted by a telecom company Qtel in Qatar.
What's the big deal about the number? Well, it seems it's equated to the arabic word "ellah" meaning God, and therefore the huge price. On the good part, Qtel has donated the entire amount of 10 million Qatari riyals to a medical foundation for building medical clinics.
The previous record for a phone number is held by Sichuan Airlines who paid £270,000 for the Chinese number 8888-88888. Amazing!